April 13, 2010
Common Sense Selling
I apologize for not posting more often but I kinda took a hiatus for a bit to see what all these other gurus are saying and selling. I have come to the conclusing that people are so uneducated about certain things that want and need to believe all these gurus are right and what they are selling is the magic pill to their success when in fact… it cannot be further from the truth.
Now remember, when I am talking, I am merely talking about ecommerce sites. I don't claim to know much (or anything substantial really) about affiliate sites or affiliate marketing, etc. I am speaking just from an ecommerce store owner which is where I make my living.
The fact is, 95% of the stuff you hear and read is just plain bogus information or its common sense and you end up paying for something you really already know. For instance, everyone talks about ways to get more traffic and why is that? Because sales is a numbers game. The more customers you get to your site, the more sales you will make. That is just how it works. So these gurus sell you programs, information, automated systems, courses, memberships, etc to show you how to get more traffic.
Hello! The only way to get more traffic is to get BETTER CONTENT! That is everything people. Forgot Facebook, forget Twitter, forget links, forget blogs, forget everything. Go through your site and every single page should have alot of great, original content that is typed as if you would be talking to someone. Much like I am doing with you right here.
K.I.S.S.
You have seen this or heard this before right? Keep it simple stupid. Thats it. Don't complicate your business. Fix the content and yes, its always best to write it all yourself! Stop being lazy and stop saying "I can't write" cause that is total bullshit. If you can talk, you can write and noone knows your business better than you. If you want your business to do better, you better damn well learn how to write content or its time to give up and move on to something else.
Its not rocket science…its simply common sense.
