Ya know, Yahoo has really done an outstanding job on their checkout process but you need to take it to another level. The checkout by itself is as plain and drab as it gets. For example, check out this store (http://buynselleverything.com/) and click on the View My Cart link at the top of the page. That is pretty much the stock version of the actual Yahoo shopping cart. Now ask yourself, why would you spend money on designing your logo, creating your site template, programming your store and then not spend as much time, energy and money into the one part of your Yahoo store that actually makes you money? Mind boggling aint it? And its not just them, this is all over the place. For example; 

http://www.furniture-zoo.com/
http://www.smallhandsrags.com/
http://www.theoriginalcushie.com/
http://www.globalgoddessbeauty.com/
http://www.ultimatefitnessgear.com/

And the list goes on and on and on. Its quite amazing actually. Imagine walking into a Belk to go shopping. You smell all the colognes and perfumes, stroll by the leather shoes and then into the men's department. You pick out an amazing blazer and ask to try it on. You head to the dressing rooms and slip the jacket on and stand in front of the mirror. You cannot believe how awesome this jacket makes you look so you decide to go ahead and make the purchase. You walk up to one of the associates and they direct you downstairs. You head downstairs where you see rust on the stair railings, pipes dripping water overhead and the lights are dull. You reach the checkout counter and are greeted by a guy that has not had a clean shave in 4 days, smells of tobacco, is missing 2 teeth and processes your credit card on an old slide machine.

Now I don't know about you but if something like that happens to me, I am leaving my stuff down in the basement and getting the hell outta there.

This is what you are putting your customers through when you don't make sure your checkout process is as good (if not better) than your main site. And the funny thing is, its only 350 dollars to customize your cart and if you cannot do it yourself, call me! I can do it for you.

Stop watching your customers abandon the shopping cart of your Yahoo Store. The features are there already, you just have to put them all to proper use.

If you want to see how a Yahoo Store checkout should look, here are a few of our stores.

http://www.replicadungeon.com/
http://www.brightneonsigns.com/
http://www.alchemydungeon.com/
http://www.ledsignworks.com/