I was browsing around and found an article about search engine stats. According to this article (Nov 07), Google is the search engine monster that you must make happy.

• Google: 57.7%
• Yahoo: 17.9%
• Microsoft: 12.0%
• AOL: 4.5%
• Ask: 2.7%

Thats some serious numbers for a search engine folks. What does this mean to you? Well for starters, it means making sure you have a store that is search engine friendly. Having real HTML pages is critical to your success. Now don't get me wrong, there are plenty of other shopping carts on the market (X-Cart, Miva Merchant, Amazon, Ebay, Monster Commerce, Pinnacle, StoreFront, 3dCart, Shopsite, Volusion, etc) and they all have their own caveats, but when the smoke clears, I don't want to make it harder on myself or my employees.

The moral of the story is Yahoo Stores are extremely search engine friendly so if you are on the fence, this is one check mark you can place in the "pro" column.