One of the most important items from a Search Engine Optimization is the Title tag.  The Title tag is the text in the header of your browser.  It gives the search engine like Google an idea what the page is all about!

Well with the Yahoo Store the process of keeping the Title tag populated with useful data is easy!

Here is the RTML code that 'writes out' the Title tag information:

  TITLE IF test NONEMPTY @page-title

           then @page-title

           else @name

So what does this code mean?

Let's break it down step by step.

First, we are looking at the TITLE tag.  The code checks to see if the local page variable (page-title) is not empty - which means, is there some sort of text in the page-title box on your item page.  If there is text in the page-title box on your item page, then use that text for the Title tag.  Otherwise (read as ELSE), use the name of your product.

Chances are if you are using the standard RTML templates, you are using Name variable for all of your title tags.

Now, that is not a bad thing.  However, using the Name of your product may not be optimum in all situations.

So, you can use something different in the page-title variable by filling in the box.

But wait!

Where is the page-title variable?  Why is not showing up on my editor page when I look at my item.

Well… you need to override the variable on your editor page to do that.  Not sure how do that or not sure how to upload your page-title variables with a csv file?

Join our team and we will show you how do this plus hundreds of other things with your Yahoo Store.