October 22, 2007
One domain and only one domain…
You have a choice to make day one.
That choice is what you want your url to be. Sure you picked the best domain name for your product…
What are you going to call it…
the www.domain-name.com
or the domain-name.com version?
Yes, it does make a difference. I will not go into all of technical reasons why there is difference between the two, but believe it or not the www makes a difference in Google's eyes.
So whenever you give out a link, make sure that you give it out consistently - either the www version or the non www version.
Also you need to setup all of your store pages to point to one of the domain choices.
Sign up now and get the Backstage Pass to see how to set the domain names in your store. Plus as an added feature we will show you how to setup Google's webmaster console for preferred domains in Google!
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