This is really great news. If you are an existing Yahoo Store user then you already know what a total nightmare it is to setup and maintain the cross-sell items your customers see in the shopping cart and product pages. The new enchanced cross-sell tool will reduce the amount of manual effort needed and streamline the process.

Here is what Jimmy Duval had to say over at the Official Yahoo Store Blog;

"We’ll be introducing an enhanced version of our Cross-Sell tool that will greatly reduce the amount of manual effort required to setup and maintain cross-sell in your store. Essentially, we’re taking our existing cross-sell engine to the next level by creating an automated recommendation engine that utilizes Yahoo!’s advanced behavioral targeting technology. You’ve likely seen a similar feature on sites like Amazon where looking at one book shows you “People that bought this book also purchased these other books”.

This new feature will enable you to cross-sell relevant items on both your product pages and shopping cart automatically. These recommendations will be based on what buyers have actually purchased or viewed in your store (no more guess work). Our goal here is very simple – help your shoppers find more of what they are looking for and increase your store sales."

So that is some really great news for Yahoo Store owners and I cannot wait to take this new feature on a test drive. As with most of Yahoo's new features, you can best believe there will be some kinks that need to be worked out but eventually the folks over at Yahoo will get it all working.

If you want to read the whole story, check it out here.